The platform is rolling out a updated setting that allows them to reduce the volume of AI-made content appearing in their feeds. This initiative comes as the company announced that it currently hosts in excess of 1 billion content made with AI.
This change is in a pilot phase over the following weeks before a widespread release. This development coincides with a increase in AI-generated material, spurred by recent content generation software.
Recent reports that nearly one in 10 of the most rapidly expanding channels on another major platform primarily display content made by AI. A large amount of this content is considered mass-produced AI material, a phrase for substandard, factory-style content that is typically nonsensical or dreamlike.
Based on user feedback that a lot of users appreciate content produced via AI tools, including computer-generated images to informative clips, and we want to provide users the option to see more or less of that, depending on their own likes,” said a spokesperson.
The platform disclosed that there are now over a billion videos on its network identified as artificially created. Overall, more than 100 m media items are uploaded to the app daily, making AI-generated material a minor percentage of its total content library.
Users will be able to reduce or increase the volume of AI-generated videos they view by accessing the topic control setting in the app and selecting “AI-generated content”. Additional categories that can already be modified under the tool cover news, style, beauty, and movement.
TikTok’s guidelines oblige users to identify lifelike AI-generated content, and it bans dangerous deepfakes of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be removed under its terms of service.
In addition, the app will now apply an AI-generated label to content made using its proprietary AI systems, or detected by an cross-platform project for identifying artificial media. This measure is aimed to help prevent users from trying to bypass the labeling process.
The platform is furthermore introducing a $2m awareness program for specialists and groups to produce educational content about using AI responsibly. This project will assist non-profit groups specializing in teaching programming and robotics.
TikTok has supported its moderation strategy, during debate over intentions to cut jobs for numerous review team members in the United Kingdom. The company is set to cut 439 jobs in its content moderation department in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by AI moderation.
A company official stated that staff-based oversight would continue to be important, but AI can protect employees by removing the most graphic content ahead of it gets reviewed by staff. The company stated a notable drop in disturbing and violent content reviewed by safety staff over the past year due to the use of its machine learning processes.
We believe it is crucial to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is really helping us work at speed.”
Elena Vance is a film critic and entertainment journalist with over a decade of experience covering international cinema and industry trends.